It’s been a month since Kanye West dropped his “Famous” visual and it is still making headlines, but for a new reason.
Most recently, it has been nominated for two Video Music Awards at MTV’s annual show in the “Best Male Video” and “Video of the Year” categories.
He faces Adele, Beyonce, Drake and Justin Bieber for “Video of the Year” and Bryson Tiller, The Weeknd, Drake and Calvin Harris for “Best Male Video” this year.
“Famous” was been dominating blogs since it was first played at MSG back in February and the visual has been no different. By now you know that the visual features of George W. Bush, Donald Trump, Anna Wintour, Rihanna, Chris Brown, Taylor Swift, Kim Kardashian West, Ray J, Amber Rose, Caitlyn Jenner and Bill Cosby along side a real Kanye West.
In an interview with Vanity Fair, Kanye spoke on the vision for the visual and the three month process.
‘”Matthew Barney is my Jesus,’ he said, referring to the artist known for his use of living sculptures in works like The Cremaster Cycle. (West was also directly inspired by the work of American realist painter Vincent Desiderio). West’s video has some of the salacious trappings of a pop promo—the night-vision vibes; the presence of Ray J., who previously appeared in a sex tape with Kim, an epochal event that West hasn’t been shy about referencing in his lyrics.”
He also said, “It’s not in support or anti any of [the people in the video],” West said. “It’s a comment on fame.”
Kanye held two screenings for fans at The Forum in Los Angeles to unveil the visual in June for the first time.
Following the premiere, Kanye began scheduling “Famous” visual projections for fans in 21 cities worldwide similar to his “New Slaves” projections.
Voting is now open at VMA.MTV.COM for U.S. fans! You can vote daily for both “Video of the Year” and “Best Male Video” categories. The 2016 MTV VMAs will air on August 28 at 9 PM EST.
Just two days before the VMAs, Kanye placed his “Famous” silicone figures on display for a private showing at Blum and Poe art gallery in Los Angeles.
— ELON (@elonrutberg) August 28, 2016
Kim Kardashian West hosted the party which was documented by W Magazine.
Heading to a secret art gallery location to view Kanye's Famous Exhibition!!!!
— Kim Kardashian West (@KimKardashian) August 27, 2016
Kanye was in attendance via video chat from New York City directing the crowd for photos of the exhibition.
— Tracy Nguyen Romulus (@tracyromulus) August 27, 2016
Those in attendance got a up-and-personal look at the infamous figures from Kanye’s much-talked about “Famous” visual.